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Driven for Purpose

Our Mission

The mission at driven for purpose, is to provide healing smiles with driving miles. Through the adrenaline filled world of supercars, our goal is to provide moments of adventure for those struggling with mental illness and  their  families.

About Us

Driven for Purpose was founded by Mark Rizkallah an entrepreneur in the mental health space. His passion for helping those struggling with mental illness combined with his love for cars was the birth of Driven for Purpose. Mental health disorders are hard for both the person and the families who support them. Our idea is to create a sense of adventure to help stimulate the mind and body. To invoke excitement through an experience that not many are able to enjoy. We hope to change good days, to great ones and provide smiles for those struggling and their families. This is possible through car shows, drives, and race track experiences. Our mission is to provide smiles with  driven  miles.

Our Team

Mark Rizkallah

Mark's journey and mission with Driven For Purpose beautifully intertwine his deep-rooted passions for mental health advocacy and his lifelong love for cars. It all started with his early exposure to the challenges faced by those with acute mental illness, which ignited his determination to make a difference. His entrepreneurial spirit led him to found Tulua Health and Purposes Recovery, where he successfully scaled operations to multiple centers.

  • Throughout his career, Mark has maintained a profound interest in cars, which began in childhood and grew into a significant part of his life. For Mark, cars represent more than just machines; they symbolize freedom, passion, and a temporary escape from life's pressures. He understands that the daily struggle of living with mental illness can be overwhelming and relentless, and he saw an opportunity to combine his passions to create something meaningful.

    Driven For Purpose serves as a sanctuary where individuals facing mental health challenges can find solace and joy through an adrenaline filled day with cars. Mark believes that the experience of driving, participating in car meets, or simply admiring a well-crafted vehicle can provide moments of relief and happiness amidst the difficulties of mental illness.

    Mark’s vision is not just about treating symptoms but about offering a transformative escape and a sense of community. By leveraging his expertise in both mental health and business, he has created a unique initiative that addresses the holistic needs of those he serves. Driven For Purpose is a testament to Mark's commitment to making a positive impact and providing a meaningful outlet for individuals struggling with mental health issues.

Fred Bass

Fred Bass is a dedicated professional with a profound commitment to enhancing the well-being of individuals and families facing mental health challenges. With a background in business and marketing from SMC, Fred currently serves as the Chief Marketing Officer and co-founder of multiple mental health and drug/alcohol treatment facilities, which collectively generate over $12 million annually in revenue.

  • Fred's journey in mental health advocacy is deeply personal, as he has bravely confronted his own mental health struggles over the years. His experiences have fueled a passionate drive to make a meaningful impact in the lives of others, particularly through innovative approaches that promote mental wellness.

    From a young age, Fred has been captivated by the transformative power of automobiles. His fascination began when he first watched "The Fast and the Furious" and dreamt of owning a 10-second car. This passion for cars has evolved into a profound belief in the therapeutic potential of automotive experiences to bring joy and positivity into the lives of individuals and families navigating mental health challenges

Dana Williamson

Dana Williamson holds the esteemed position of Director of the Collection at the world-renowned Petersen Automotive Museum in Los Angeles, housing one of the most extensive automotive collections globally. With a background as an engineer, artist, and race car driver, Williamson is deeply committed to the acquisition, preservation, and interpretation of the cultural impact of automobiles and their technology.

  • A native of Boston, he holds degrees and fellowships from Northeastern University and MIT.

Laney Fichera

Laney Fichera is an actress, broadcast journalist, writer, and producer. She co-hosted the award-winning CBS morning show on WODS in Boston and reported nationally as an entertainment correspondent for Warner Brothers’ Extra, E! News Daily, Access Hollywood, and TV Guide Network. Fichera holds an MFA from Emerson College and has performed in stage productions in New York City and Los Angeles, including her one-woman show.

  • Her film credits include Timecrafters, Palo Alto, Never Met Picasso, and Psychic Murders, while her television appearances include Swedish Dicks with Peter Stormare and Keanu Reeves, Days of Our Lives, The Practice, and Code Red.