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Driven for Purpose

Our Mission

At Driven for Purpose, our mission is to deliver healing smiles through the adrenaline-filled world of high-performance automotive experiences. We aim to blend excitement with impact—raising awareness, promoting support, and creating unforgettable moments for individuals and families affected by neurological, genetic, and mental health disorders. Through, car shows, and rides in world-class cars—such as Ferraris, Lamborghinis, and Porsches—we provide a unique, therapeutic experience that supports emotional well-being. This isn’t just about fast cars; it’s about meaningful experiences with real therapeutic potential.

Therapeutic Value

• Stress Reduction: The sensory experience of high-performance driving can offer a meditative break from everyday stressors.

• Focus and Presence: The immersive nature of the ride draws individuals into the moment, encouraging mindfulness and engagement.

• Emotional Exploration: The thrill can bring out emotions like joy, excitement, or even fear—in a safe, empowering environment.

• Confidence and Empowerment: Many participants leave feeling stronger, more confident, and uplifted by having faced a new challenge.

Driven for Purpose also embraces the principles of recreational and experiential therapy. We craft every event as a day of connection, challenge, and celebration. It’s not a day of clinical therapy—it’s a day of adventure with therapeutic outcomes. It’s a chance for participants, their families, and caregivers to step away from daily struggles, engage in social interactions, and create powerful memories. We believe that a single day of joy can have lasting impact—and we’re driven to provide that day, again and again.

Our Team

Mark Rizkallah

Mark's journey and mission with Driven For Purpose beautifully intertwine his deep-rooted passions for mental health advocacy and his lifelong love for cars. It all started with his early exposure to the challenges faced by those with acute mental illness, which ignited his determination to make a difference. His entrepreneurial spirit led him to found Tulua Health and Purposes Recovery, where he successfully scaled operations to multiple centers.

  • Throughout his career, Mark has maintained a profound interest in cars, which began in childhood and grew into a significant part of his life. For Mark, cars represent more than just machines; they symbolize freedom, passion, and a temporary escape from life's pressures. He understands that the daily struggle of living with mental illness can be overwhelming and relentless, and he saw an opportunity to combine his passions to create something meaningful.

    Driven For Purpose serves as a sanctuary where individuals facing mental health challenges can find solace and joy through an adrenaline filled day with cars. Mark believes that the experience of driving, participating in car meets, or simply admiring a well-crafted vehicle can provide moments of relief and happiness amidst the difficulties of mental illness.

    Mark’s vision is not just about treating symptoms but about offering a transformative escape and a sense of community. By leveraging his expertise in both mental health and business, he has created a unique initiative that addresses the holistic needs of those he serves. Driven For Purpose is a testament to Mark's commitment to making a positive impact and providing a meaningful outlet for individuals struggling with mental health issues.

Fred Bass

Fred Bass is a dedicated professional with a profound commitment to enhancing the well-being of individuals and families facing mental health challenges. With a background in business and marketing from SMC, Fred currently serves as the Chief Marketing Officer and co-founder of multiple mental health and drug/alcohol treatment facilities, which collectively generate over $12 million annually in revenue.

  • Fred's journey in mental health advocacy is deeply personal, as he has bravely confronted his own mental health struggles over the years. His experiences have fueled a passionate drive to make a meaningful impact in the lives of others, particularly through innovative approaches that promote mental wellness.

    From a young age, Fred has been captivated by the transformative power of automobiles. His fascination began when he first watched "The Fast and the Furious" and dreamt of owning a 10-second car. This passion for cars has evolved into a profound belief in the therapeutic potential of automotive experiences to bring joy and positivity into the lives of individuals and families navigating mental health challenges

Dana Williamson

Dana Williamson holds the esteemed position of Director of the Collection at the world-renowned Petersen Automotive Museum in Los Angeles, housing one of the most extensive automotive collections globally. With a background as an engineer, artist, and race car driver, Williamson is deeply committed to the acquisition, preservation, and interpretation of the cultural impact of automobiles and their technology.

  • A native of Boston, he holds degrees and fellowships from Northeastern University and MIT.

Laney Fichera

Laney Fichera is an actress, broadcast journalist, writer, and producer. She co-hosted the award-winning CBS morning show on WODS in Boston and reported nationally as an entertainment correspondent for Warner Brothers’ Extra, E! News Daily, Access Hollywood, and TV Guide Network. Fichera holds an MFA from Emerson College and has performed in stage productions in New York City and Los Angeles, including her one-woman show.

  • Her film credits include Timecrafters, Palo Alto, Never Met Picasso, and Psychic Murders, while her television appearances include Swedish Dicks with Peter Stormare and Keanu Reeves, Days of Our Lives, The Practice, and Code Red.